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Company name : Forge Search + Consulting
Location : United States
Position : VP of Marketing
We are searching for a VP of Marketing for one of our clients, a rapidly growing, direct-to-consumer jewelry company, to drive the omnichannel marketing strategy and revenue growth for the organization. This role is remote in nature.
You will manage digital, offline, brand, and creative – both building a brand and driving growth. This is an exciting role for a strong entrepreneurial leader who has built growth from scratch. You will report to the CEO as a key member of the management team.
You’ll be uniquely qualified if you:
Exhibit an entrepreneurial spirit and foster a high-growth, results-focused environment where you can innovate and help build a truly great company
Have relevant experience in a start-up as a marketing leader, executing a short and long-term go-to-market strategy at a high-growth company that ideally has scaled to $100M+ in revenue
Motivate, mentor, and develop the existing team; develop and implement a long-term plan for marketing team structure and growth. Leverage existing network to continue to build a world-class marketing team
Lead the team in annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results. Establish a clear framework for evaluation
Bring deep experience across all parts of growth (performance marketing, CRO, retention, and referral)
Demonstrate capability and willingness to execute both strategically and tactically; easily transitions between micro and macro-level thoughts. We believe in leaders that are willing to roll up their sleeves, get into the weeds, and get their hands dirty when needed.
Specific Responsibilities Include
Strategic Marketing Oversight and Execution
Guide the creation, execution, and measurement of marketing strategies and tactics that contribute to our high growth goals, including demand generation across all online and offline channels, customer acquisition, marketing operations, content, events, social media, influencer marketing, community management, PR, brand partnerships, and branding
Create a structured approach to marketing innovation and testing; advocating for investment as needed
Manage the full marketing budget for strong new customer acquisition and revenue growth while managing marketing profitability
Partner with Finance and planning to set goals, develop forecasts, and manage to key revenue growth health metrics
Support the Head of Digital across multi-channel paid and organic growth tactics, customer segmentation, promotions strategy, CRM / email, and agency management
Ensure successful international expansion for the brand and creative assets
Advise the executive team by providing insights, regular reporting on marketing performance, and setting expectations for short- and long-term improvements
Partner closely with the VP of Sales for distinct, compelling marketing campaigns and assets that best showcase our brand and product offering, in addition to in-store sell-through in wholesale/retail
Rally cross-functional teams around marketing initiatives in order to generate successful outcomes toward company goals
8-10+ years of experience in omnichannel consumer marketing, preferably with some experience in fashion / jewelry / accessories
5+ years of experience in a leadership role, building and managing a marketing organization with superior ability to recruit, retain, develop, and motivate our existing team and future talent
Experience in a multi-channel company with strong direct-to-consumer business
Strong experience and proven results with offline paid media mix
Early-stage and growth-stage company experience strongly preferred
International expansion experience preferred, but not required
Compensation and Benefits
Competitive salary and bonus potential
Medical and dental insurance
Generous paid time-off
A company with a huge vision, a dynamic work environment, and a team of mission-driven, smart, ambitious, collaborative colleagues
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