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Company name : JPMorgan Chase Bank, N.A.
Location : Wilmington, DE
Position : Vice President, Affluent Segment Marketing Strategy Lead
Description :
Organization Description
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
Chase is striving to be the Bank for All to drive accelerated, inclusive growth. To be the Bank for All requires us to serve customer segments from Lower Mass to Affluent and Tweens to Parents. To best serve these segments requires us to re-imagine how customers interact with us from acquisition to retention and from marketing to sales, service and relationship management. We need to improve our ability to deliver product, solutions and experiences that delight our customers.
Employer Description
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
Equal Opportunity Employer/Disability/Veterans
Job Description:
The Growth Segment Marketing team is responsible for delivering incremental growth across three strategic customer cohorts including family banking, lower mass/underbanked and affluent. Core to achieving its goal is the ability to effectively bridge marketing lifecycle disciplines (Acquisitions, Shopping and Onboarding and Engagement) with its cross functional and cross line of business partners.
The Affluent Segment Marketing team is seeking a talented, energetic, data-driven marketing leader focused on driving product awareness and consideration, evolving customer-centric marketing and deepening with existing customers to make Chase their primary financial partner. This segment represents 25M US households with investable assets between $500K and $5M, half of which are existing Chase customers.
This candidate will flex across the customer journey, creating synergized end-to-end (E2E) experiences that contribute toward acquisition, engagement and retention with direct ownership of :
Identifying new opportunities and strategies to scale account, deposit and investment volumes
Evolving design target, customer insights, and RTBs
Managing E2E customer touch points and continuity across customer lifecycle and channel
Designing E2E segment-level marketing plans and performance across customer journey
Development of segment-specific product features
Achieving growth product OKRs, particularly those that are Marketing-related
Day-to-day responsibilities will include:
Translate business priorities into integrated strategies that drive conversion, revenue growth, and product/brand affinity
Develop and implement new strategies in support of a test and learn roadmap designed to drive measurable growth and customer experience improvements
Identify opportunities to improve customer experiences and reduce friction through competitive intelligence, data inputs and consumer insights
Use best practices, test results, customer journey mapping and research to optimize and elevate the customer experience
Build and refine audience design target in lock-step with customer needs and new product development
Act as lead partner with segment analytics, customer experience, research insights and cross LOB partners in Auto, Card, Home Lending and Wealth Management
The right person for this role:
Is adept at managing and prioritizing a varied set of initiatives
Is an effective partner who leads through strong collaboration
Is highly curious and never settles for status quo
Is data driven and analytical, while also being a creative thinker
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details across multiple tasks
Loves testing, learning, and taking calculated risks to drive innovation
Always focuses on the big picture, considering impacts outside their given initiatives
Qualifications:
Undergraduate or advanced degree in Marketing, Advertising, Analytics, or Finance
7+ years of relevant experience in marketing and financial services
Candidate is viewed as top-tier talent, as demonstrated by performance history and educational background/accomplishments
Ability to work in large and medium sized project teams, as self-directed contributor with a proven track record of being detail orientated, innovative, creative, and strategic
Influencer with great interpersonal skills and proven ability to achieve alignment across a range of different views and interests
Excellent communicator able to convey complex information in an understandable, compelling, and persuasive manner to senior executives
Strong aptitude for technical concepts and ideas
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
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