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Company name : XP Power
Location : United States
Position : Product Marketing Manager
Product Marketing ManagerXP Power Tustin, California, United States (Hybrid)SaveApply
Reporting to: [Director of Product Marketing]
Location: [XP Power Tustin, CA (Hybrid)]
Employment Type: [Permanent – Full Time]
XP Power is a global leader in providing essential power solutions to the Industrial Technology, Healthcare and Semiconductor Manufacturing Equipment sectors. We design and manufacture power controllers, the essential hardware component in every piece of electrical equipment that converts power from the electricity grid into the right form for equipment to function. Listed as a FTSE 250 company on the London Stock Exchange we are a fast-growing business, serving our global blue-chip customer base from 29 locations across Europe, North America, and Asia. We are extremely proud and committed to our culture that values Customer Focus, Flexibility, Knowledge, Speed, and Integrity. Joining our team means you’ll work in a high performing global organization where employees collaborate and strive to make XP Power the first-choice power solutions provider delivering the ultimate experience for our customers and our people.
Ø THE OPPORTUNITY
Product Marketing Manager is responsible for go to market campaigns, sales enablement, and competitive Intelligence program at XP Power.
Customer research: Working with relevant stakeholders to develop and own customer personas and customer journey.
Own competitive intelligence program with the key deliverables including
Administration of the competitive intelligence tool
Product and market intelligence related to the competitors
Work with product managers to develop product positioning and produce the following
Market segmentation and product differentiation for targeted messaging
Value proposition and initial messaging
Defining Marketing Mix
Own and execute the go-to- market strategy for the product marketing deliverables including
Go to market definition and coordination with marketing communication team
Create the initial messaging for the selected customers and channels making sure that the product positioning and messaging is clear for the target audience
Campaign definition and coordination
Up to 20% domestic and international travel may be required to attend exhibitions, and other events.
KEY Qualifications and Skills
Education or Equivalent
Bachelor’s or master’s degree in a relevant field
Bachelor’s degree in engineering with an MBA preferred
4-5 years of product marketing experience
Relevant industry background preferred but not required
Understanding of the key elements of marketing strategy
Demonstrable experience in the go to market strategy, campaigns definition and coordination
Understanding of the market and customer research and methodologies
Excellent written and verbal communication skills
Ability to engage with the cross functional teams to get things done
Strong story telling ability
Efficiency in Excel or any other data analysis tool
Salesforce, SAP/S4, sales and competitive enablement tool knowledge is a plus
Related technical background preferred
Experience working in an international environment preferred
WHY WORK FOR US?
XP Power provides a safe and healthy working environment that is stimulating and collaborative, where employees are empowered to make a real difference. We place our people at the heart of everything we do. We understand that if we provide our people with the ultimate experience, they will provide the ultimate experience to our customers.
We also offer a comprehensive benefits package including:
100% Employer Paid Medical, Dental and Vision Insurance for Full-time Employees
Annual Compensation Bonus (Percentage dependent on Company profitability)
Company 401(k) Match (up to 6%)
Mental Health Benefits
Paid Time Off (Accrual starts at 3 weeks per year)
12 Company Paid Holidays
Paid Time Off for Volunteer Work (up to 8 hours per year)
Employer Paid Supplemental Short-Term Disability Insurance
Veterinary Pet Insurance
Company Social Events Held Throughout the Year
A Friendly Culture Where People Collaborate and Strive for Excellence
OUR PEOPLE – OUR POWER
XP Power is an equal opportunities employer. We are committed to creating an environment where people are valued, supported, and nurtured to deliver their best. Operating globally, we celebrate the cultural differences that exist in the countries in which we do business. Being a truly diverse and inclusive community helps us grow our business through innovation; attracting and retaining talent to engage the people who buy our power solutions. We know that by cultivating the ultimate experience for all our people, they will deliver the same to our customers.
Job Type: Full-time
Pay: $100,000.00 – $140,000.00 per year
Paid time off
8 hour shift
Work Location: On the road
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