Director, Strategic Insights Business Partner, RSV Adult job vacancy in GSK (Dover, DE)

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Company name : GSK
Location : Dover, DE
Position : Director, Strategic Insights Business Partner, RSV Adult

Description :
Site Name: Rockville Vaccines, Belgium, UK – London, USA – Connecticut – Hartford, USA – Delaware – Dover , USA – Massachusetts – Waltham, USA – New Jersey – Trenton

Posted Date: Jul 28 2022

Join our challenge to get Ahead of Disease Together!

Are you a Strategic Insights Leader with experience in applying high-quality market research methodologies and commercial analytics in the healthcare industry willing to take your career to the next level? If so, this newly created opportunity might be for you.

In this role you will be the Strategic Insight Business Partner to the Global RSV Adult Vaccine Commercialisation Leader (VCL).

This role will provide YOU the opportunity to deliver key activities to progress YOUR career, these responsibilities include some of the following:

Define and drive the development of appropriate Market Insights activities (aligned to key business imperatives), be accountable for and own the development of short- and long-range sales forecasts and the creation of the associated deliverables and inputs for key governance committees and set the measurement/feedback strategy for new launching markets.
Define and direct the activities of others (on shore, offshore, contractors as appropriate) and also work with data and analytics partners to identify and help deploy advanced analytics to support the brand’s strategic imperatives (e.g predictive demand estimation, dynamic targeting, marketing mix modelling, patient journey analytics). You will also be accountable for developing and deploying brand/circumstance relevant KPIs, dynamic dashboards and accompanying analyses, as well as the utilization of behavioural, sentiment analyses, agile research methods and defining relevant customer experience (CX) measures.
Provide perspectives to the VCL and Vaccine Commercial Team across a broad range of areas including analysis of market drivers, vaccination trends, HCP and Consumer attitudes, behaviours and segmentation and drive application of insights in the development of global and local customer journeys. You will integrate assumptions with the Competitive Intelligence group to align on mid/long term competitive threats and appropriately inform the development of LCM strategies. You will provide key performance updates as inputs to senior level performance reviews and IR calls.
Ensure robust evidence is available for key decision points in the brand’s life cycle and provide clear, insightful interpretation of available internal and external data to senior internal stakeholders
Think strategically and “connect the dots” across all elements of the franchise using disparate data, analytics and insights.

Additional information:

Flexible work arrangements: This role is located in Rockville, MD with secondary locations including Wavre, BE, London, UK and Philadelphia, PA, but remote working arrangements may be considered for appropriate candidates
Reporting line: You will report to the Senior Director, Head Global Vaccines Customer Insights
The Team: You will join a diverse and multicultural team located in the US, UK and Belgium.

In this role, your responsibilities will include

Partner – Act as Strategic Partner to the RSV Adult VCL on all relevant Insight and Analytics areas outlined above and bring objective, independent thinking
Data – Lead the synthesis of internal and external data relevant to ensure the global brand strategy and its implementation is underpinned by data, evidence and insight. Enable and drive data decision making culture
Forecasts – Own robust, evidence-based sales forecasts and build story for key governance forums
I&A Strategy – Own the roadmap for analytics and insights strategy aligned to brand imperatives including internal, external data sets and generation of primary research
Performance – Define and deploy asset/market relevant performance tracking frameworks. Synthesize relevant disparate data sources to better understand performance (e.g Sales, ATU, Mkt Share, Message recall, VEEVA data, Social, global to local KPI’s, etc.); develop clear summaries for senior management reviews (QBR, MPR, IR calls)
Customer Journeys – Develop journey capabilities and lead workshops to deliver one version of the truth. Informs/develops strategies to address challenges and opportunities with commercial and medical teams
Customer Experience – Lead thinking on HCP/Consumer analytics including key CX measures/benchmarks
Targeting and segmentation – Own T&S at global level and ensure latest techniques are utilized to support RSV Adult and that links are made with other brands where adult segmentation is relevant
Content testing – Define frameworks for testing of content utilizing agile methods as appropriate
Advanced Analytics – Understand and evaluate the utility of advanced analytics vis-a-vis global brand imperatives and support deployment of value creating methods
Team – structure, define and lead the activities of the broader team structure supporting RSV Adult commercial analytics. Lead and coach team members to high, focused performance.

Why You?

Basic qualifications:
We are looking for professionals with these required skills to achieve our goals:

Minimum Bachelor’s degree in Life Science, Business or Marketing
Minimum 5 years’ experience in healthcare, in pharmaceutical (medical or marketing background), management consultancy or financial institution
Proven application of high-quality market research methodologies and commercial analytics, including ability to provide commercial and market insights
Proven ability in asset and portfolio forecasting
Ability to lead the delivery of projects from end-to-end and take ownership and accountability for the deliverables
Experience working with individuals in multiple countries, including working with them to obtain appropriate country-level information and insight
Experienced in a global matrix environment, able to drive impact across a range of functions, seniority, and geographical locations.

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

MBA in Finance or Marketing
Thorough conceptual understanding of the drug development and commercialisation process
Understanding of the pharmaceutical / vaccine industry and how it is evolving
Demonstrated credibility with senior internal stakeholders and ability to represent objective commercial analyses
Ability to provide insightful commercial and market insight
Proven analytical and critical thinking capability
Ability to successfully lead and manage through uncertainty, ambiguity, and a fast-paced environment.



At GSK, we have already delivered unprecedented change over the past four years, improving R&D, becoming a leader in Consumer Health, strengthening our leadership, and transforming our commercial execution. Now, we’re making the biggest changes we’ve made to our business in over 20 years. We’re on track to separate and create two new companies in 2022: New GSK with a leading portfolio of vaccines and specialty medicines as well as R&D based on immune system and genetics science; and a new world-leading consumer healthcare company of loved and trusted brands.

With new ambition comes new purpose. For New GSK, this is to unite science, technology and talent to get ahead of disease together – all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; and as a new GSK where outstanding people thrive.

Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culture that is ambitious for patients – so we deliver what matters better and faster; accountable for impact – with clear ownership of goals and support to succeed; and where we do the right thing. So, if you’re ready to improve the lives of billions, join us at this exciting moment in our journey. Join our challenge to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve.

GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.

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