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Company name : LookingGlass Cyber Solutions
Location : United States
Position : Demand Generation Manager
Description :
We’re looking for a Demand Generation Manager who will be responsible for the planning and execution of marketing programs that capture and nurture leads across multiple channels.In this role, you’ll be responsible for developing and implementing campaigns, including email, events, SEM, digital advertising, social media, and cooperative marketing with partners. Reporting to the Director of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.This role requires technical savvy, flexibility, attention to detail, organization, consistent follow-up and the ability to prioritize in a fast-paced and demanding environment. In your cover letter, please describe your most successful demand generation campaign.*Job Description*
Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate, grow and advance the pipeline. Includes hand-off of marketing qualified leads to sales.
Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.
Creating impactful nurture programs to improve conversion rates from leads to opportunities
Working closely with the Director of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
Event and webinar coordination in collaboration with the team, coordinate and plan webinars, and other digital events involving internal stakeholders and multiple clients across national and international geographies
Overseeing vendor selection and contracts as needed
*Requirements*
Bachelor’s degree in Business, Marketing, or a related field
5+ years of B2B demand generation experience in SaaS or similar
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, SEM, and paid digital
Robust reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management. Strong candidates will also be passionate about optimizing campaigns and programs with A/B testing strategies.
Experience effectively leveraging HubSpot marketing automation for the creation and sending of batch email and nurture paths, email delivery, forms, landing pages, database segmentation, and management.
A digital marketing portfolio of produced marketing work
Working knowledge of SalesForce to include campaigns, sales/email templates, repository management of sales enablement resources, list management and more.
Comfortable in a fast-paced environment and willingness to take initiative
Strong project management skills, especially the ability to manage multiple high-priority projects on tight deadlines
Strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities.
Driven, self-motivated, and always looking for ways to improve on our current marketing efforts.
*_EOE/AA/M/F/Veteran/Disability Employer_*
Job Type: Full-time
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